Fossil Fuels Non-Proliferation Treaty
Down For Good
Pencil at 2024 D&AD New Blood (color not revealed yet)
The Fossil Fuel Non-proliferation Treaty calls for a smooth transition to phase out fossil fuels because their usage is the primary cause of climate change. What better solution is there than to actually keep fossil fuels underground?
Down For Good is a symbol designed to serve as a universal language advocating for the cessation of fossil fuel usage. A symbol that visualizes the action to keep fossil fuels underground and conveys the hope of having a brighter future when the world is clear of fossil fuels.
The Symbol
Visualized the important action of keeping fossil fuels underground with an arrow pointing downwards
Used the rising sun to indicate the dawn of a bright and promising future beyond fossil fuels
Stated how humanity and nature will be in harmony without the use of fossil fuels with the face of a bird
OOH
Protest Sign & Gesture
Merch Design
With our merch, we hope climate leaders and like-minded celebrities can show their support for the cessation of fossil fuels on social media, public events, and affairs with media exposure. We also believe the Down For Good symbol will turn out to be a universal language used freely by anyone who hopes to support this matter — in paintings, graffiti, statues, graphic designs, and all sorts of creative expression.
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AD: Louran Chen