Cradles to Crayons
New Chapter
The ASK
Cradles to Crayons is an NPO focusing on solving Child Clothing Insecurity and needs a great number of volunteers and donations. However, people are unaware of the opportunities due to their lack of visibility. We want to drive more volunteers and donations toward Cradles to Crayons by making people aware of the different participation opportunities offered.
The FINDINGS
Cradles to Crayons engaged the community by providing volunteering opportunities for families and corporates, but not many events for young students.
Company
Child Clothing Insecurity is a problem underestimated.
Consumer
NPOs recognize the value of volunteers and are developing strategies to retain them.
Category
People are willing to give back to society but some don’t know where to start or whether the organization is trustworthy or not.
Culture
The INSIGHT
People who value education understand the importance of essential resources needed to succeed in primary schooling.
The IDEA
New Chapter: BU X Cradles to Crayons
Or any other college located near a Cradles to Crayons office (Cradles to Crayons has branches in Boston, Chicago, and Philadelphia.)
We unfold a new chapter in universities to raise awareness among college students, parents, and faculties by offering easy-accessible opportunities to volunteer and donate.
The EXECUTION
Recruitment Table Mood Board
Chapter Activities
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Raylene Su, Caylie Poola, Jessica Perro, and Sydney Pottow